Oil is a multi-platform story studio.

We create drama and entertainment based on our own IP for broadcasters, branded content for advertisers, and commercial properties with forward thinking partners. We use digital production techniques to create low-cost, high-value properties.

We tell great stories using the familiar touch points of the target audience. We use everyday media to tell the story to the right people in the right place at the right time. And we make sure that our stories are designed so that each interaction - no matter where or how it happens - progresses the story, rather than just repeating the headline.

Oil is a multi-platform story studio. This means we create compelling worlds that can reward, entertain and monetize massive audiences in a market where traditionally-served audiences are shrinking every day.

Title: Mimi Good & Bibi Bad

Format: iPad App

Client: Oil/Hoho Entertainment

Mimi Good & Bibi Bad is an interactive storybook for iPad featuring two English twins who find themselves at an American high school, amongst a host of other kooky characters. Aimed primarily at children aged 6-12, the app makes use of the iPad's gyroscope to attach a different character to each axis, meaning you can either follow a linear story through to the end, or rotate the device and dip in and out of each of the 4 main characters' experience. 'Rotale' is the name of Oil's unique technology for creating and displaying interactive stories in this way. There are two parts to Rotale, the Desktop Content creative tool and the on device Application (compatible with iOS and soon Android). Mimi Good & Bibi Bad is available in the App store now.

Title: Keeping Keeley

Format: Interactive Facebook App and website

Client: Lynx / Unilever

We worked with Lynx and Mind's Eye to produce this eye-popping interactive experience. A sophisticated video engine was created alongside some clever editing techniques in order to turn the story of Jack into a cleverly layered adventure. Delivered as a Facebook application, users guided our hapless (but not entirely helpless) hero through the ample challenges of the international undewear modelling business.

EXPERIENCE KEELEY

'Keeping Keeley' was nominated for a BIMA "Best Content" 2010

Title: Lynx Excite

Format: Interactive Game

Client: Lynx

We're very proud to have developed the interaction design and technology for Lynx's latest campaign "Fallen Angel". Working closely with Mind's Eye Media and TMW as well as the delectable Ms. Kelly Brook, we've developed a fun way to involve the user in the story, from Facebook images and names of friends right down to integrating Google Street View; so the Angelic Kelly can actually visit you at your chosen address. A highlights film is then generated to share with your friends.



Click here to experience Lynx Excite

Title: Murano

Format: Website

Client: Angela Hartnett

Angela took over Murano from Gordon Ramsay in October, 2010. Keen to make her mark, but to do more than just provide the phone number, Angela asked us to create something unique; something that would tell the story of the food she prepares and serves, and her connection to it. We began by creating a look for her that embodied her values, and introducing some of the ideas in a quick-as-you-like web solution that is evolving into a much richer experience, documenting the provenance, preparation and presentation of each ingredient. Murano online is more than just a website - it's a food-lover's paradise.

Click here to experience Murano

Title: Lauren Luke

Format: iPhone App

Client: Lauren Luke

Lauren's first iPhone app takes her in a new direction that puts her straight-talking make up tutorials and advice right in the palm of your hand. And we've added some great little features to sit alongside those iconic video tutorials. Not sure what your best look is? Find out with the 'Style Profile' tool; get some inspiration for a special occasion with 'Inspire Me' and have a bit of fun with your iPhone camera in the 'apply the look' section. (It has to be said, applying make up to a photo of yourself is a lot of fun, especially if you are, like half the Oil office, a man with a beard.)

Of course no iPhone app worth it's salt would be seen dead without the chance to share, so we've also built in the requisite social network integration, meaning you can share your new look with you followers and friends. Tweets from @_Oilspill with picture links and #Laurenluke tags should be approached with caution...

Get the App!

Title: Routes

Format: Multi - Platform Drama

Client: Routes

Oil’s first major project, Routes, was nominated for several awards including a BAFTA and won Best Online Content at the British Interactive Media Awards (also nominated in three other categories), as well a Prix Jeu- nesse International 2010 Award and two IVCA awards.

An innovative blend of fact and fiction, drama and documentary, Routes is an exploration of genetics and bio-ethics that uses a variety of platforms – TV, internet and mobile – to engage a young audience. The format was commissioned by Channel 4 and sponsored by the Wellcome Trust.

Routes comprised three main strands: a series of short- form documentaries, a package of genetics-themed on- line games, and a murder mystery built around the fate of a fictitious scientist. The mystery element culminated in a live event in which selected players and actors took part in a raid on a fictitious genetics laboratory, whilst the audience watched events unfold online.

By allowing the ‘players’ to co-author elements of the narrative, we created a truly immersive experience. The Routes website has so far attracted over 820,000 unique visitors. The average audience for the Routes TV show was 750,000 – more than double the normal figure for the time-slot.

The Routes mini-games have received over 30 million unique plays.

Describe by The Guardian as “A Multi-platform success story”

EXPERIENCE ROUTES